Thursday, June 18, 2015
As a business that wants to utilise the online environment for growth, you are faced with two choices: do your own online marketing or hire an SEO expert. Deciding between the two is actually not too difficult; you just have to look at the different elements involved in SEO and online marketing in general to help you choose. Forbes discussed several important considerations for making a choice. These include upfront costs, efficiency/expertise factor, and long-term traction failure risk. Upon taking a closer look at these factors, you can easily see which one is the better option.
According to a survey cited by the Business Standard, Australian businesses are among the most confident with online marketing efforts. Throughout the world, people are embracing the digital world for many aspects of their daily lives. There are still places, however, where marketers are not too confident with the digital move. Australia, however, has a good percentage of marketers who are confident with their practice. The survey was carried out by Adobe in collaboration with the CMO Council. It shows that the confidence relates directly to the belief that the digital medium enables engagement by providing touch points that serve as direct connections between a brand and its customers. Around 66 per cent of the respondents agreed that digital enables these opportunities. Almost half agree that digital is able to deliver more cost-effective customer acquisition.