Friday, April 24, 2015
No Pop-Ups: The New Era of Online Marketing Requires Smarter Tactics
More than a decade ago, social media became a new and fresh way to market and advertise for many companies. Fast-forward to today and it’s obvious how much social networks like Twitter and Facebook have changed online marketing strategies forever. The problem lies in the fact that using these social media sites has become so common that nearly every business out there uses these sites as a platform for their campaigns. This is obvious by the numerous advertisements that pop-up every time we go online; in fact these pop-up advertisements are so numerous that people have started to use pop-up blockers just to avoid them.