Saturday, April 25, 2015
If most people fear an impending doomsday which might not ever happen, businesses fear a different kind of doomsday which can or has already affected their websites. This event, which started last April 21, was popularly known as “Mobilegeddon”, when Google implemented yet another algorithm update that now factors in a website’s mobile responsiveness on its rankings in a search engine results page. Luckily, a top SEO expert can help you stay on top of this latest change and even win with your SEO strategy. Why Did Google Do This? Google had given websites at least two months’ notice regarding their latest update, saying in their February Webmaster blog that they will begin factoring in a website’s mobile-friendliness as a ranking signal.
Friday, April 24, 2015
More than a decade ago, social media became a new and fresh way to market and advertise for many companies. Fast-forward to today and it’s obvious how much social networks like Twitter and Facebook have changed online marketing strategies forever. The problem lies in the fact that using these social media sites has become so common that nearly every business out there uses these sites as a platform for their campaigns. This is obvious by the numerous advertisements that pop-up every time we go online; in fact these pop-up advertisements are so numerous that people have started to use pop-up blockers just to avoid them.